Thursday, July 9, 2009

Dear Mother Leaders, Thank you for your tremendous efforts over the past few months. The awareness you raised in your communities and with your US Representatives has set the stage for gaining Congressional support when the bill is introduced. For the next phase of the campaign, we need your leadership in raising funds for MAU. This may sound daunting, but we believe that with a small effort from each of us, we can make a significant difference. We challenge each Mother Leader to raise $100 over the summer. This may look very different to each of us. For example: Elizabeth, in New York, is going to hold a garage sale and give the proceeds to MAU. This is awesome because it raises money and awareness (she'll have the petition to President Obama for people to sign)! Jean, in Montana, is offering reiki treatments in exchange for donations to MAUYou can use your social networking site to get the word out. Facebook Causes is great for small amounts and you could challenge 20 of your friends to give $5.00 each. Twitter your campaign and let your followers know that you’re raising $100 towards MAU. Give updates of what MAU is doing and why our work is important. You can pull this info off the STAND and MAU websites. You could involve your kids and set up a lemonade stand on a busy corner and give the proceeds to MAU. If you can, you could write a check yourself. You could ask your friends to honor your birthday with gifts to MAU as your birthday present. You can think of another clever and creative way to raise this money. If you choose this option, please share your experiences with other Mother Leaders so that we can continue to learn and be inspired from each other. In addition to the funds that we raise, we have received a matching grant from a generous donor who will match the money raised from Mother Leaders this summer. So essentially, your money is doubled!Are you scared to ask for money? If so, don’t worry, that is completely normal. If you would be interested in finding out some tips and practicing with another Mother Leader, email Amy Rosenblum (amyrosenblum@gmail.com). Amy is MAU's Sustainability Chair and a Mother Leader. She is also a fundraising professional who works with people in training them to ask for funds all the time. If there is enough interest, we might hold a few calls, or if you prefer to talk one-on-one, just let Amy know that too.Thank you for all that you do for MAU, and more importantly on behalf of the world’s children. In spirited partnership,Anjali and AmyP.S. If you haven't had a chance to complete the short Mother Leader survey, please click here!

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